Nayan Shirodkar

Independent Marketing & Business Systems Specialist

Available for freelance, part-time, project-based and contract engagements · UAE visa holder · Open to international opportunities

• Digital Marketing & Performance: PPC, paid social and campaign optimization across Google, Meta, TikTok and more.
• SEO & Organic Growth: technical, on-page and off-page SEO, audits, keyword research and rank tracking.
• Content Creation & Strategy: social content, web copy, SEO blogs, ad creatives and video scripts.
• Websites & E-commerce: WordPress, PHP, landing pages and conversion-focused stores.
• Custom Plugin & App Development: WordPress plugins (one approved on WordPress.org), Shopify and BigCommerce apps.
• Graphic Design & Motion Graphics: banners, branded creatives, animation and short-form video.
• CRM & Business Systems: CRM customization, workflow automation and integrations.
• Custom Dashboards & Software: BI dashboards, reporting systems and API integrations.
• UI/UX Design & Conversion Optimization: interface design and landing page optimization.
• Client & Project Delivery: end-to-end delivery for clients across industries and markets.

Brand Marketing & Software Development

• Designed and developed websites
• SEO optimization, backlinks and GMB optimization
• Offline marketing coordination
• SEM & PPC on Google, Meta, Snapchat and TikTok
• Social media management
• Handled client queries and delivered software training to clients
• Created executive-level status reports covering SEO growth, PPC performance, website analytics and CRM metrics
• Conducted quarterly performance reviews of marketing effectiveness and team productivity
• Implemented KPI tracking dashboards to improve campaign optimization and reporting accuracy
• Delivered data-driven insights to leadership for revenue growth planning

Marketing Operation Manager

• Designed and developed websites
• SEO optimization and website traffic growth
• SEM & PPC on Google, Meta and TikTok
• Social media management
• Graphics, videos, banners and brochures
• Technical support, software and IT troubleshooting
• Database administration
• Photography and video shooting for company events
• Event and branding coordination
• Weekly and monthly performance reports for digital campaigns and web projects
• Campaign performance reviews (Google, Meta, TikTok Ads) with ROI and CPL analysis
• Led internal performance evaluations and improvement planning
• Presented actionable insights to management for strategic decisions

Digital Marketing & IT Manager

• Designed and developed websites and CRM portals
• UI & UX design
• SEO optimization and website traffic growth
• SEM & PPC on Google and Meta
• Social media management
• Graphics, videos, banners and brochures
• Technical support, software troubleshooting and database administration
• Client queries and software training
• Weekly and monthly status reports on marketing, SEO, PPC and development
• Performance reviews of campaigns, websites and team deliverables
• KPI analysis and growth insights for senior management
• Monitored ROI, lead generation and conversion metrics

Web Developer

• Designed and developed websites, UI & UX design
• Weekly and monthly status reports on IT, software, SEO and development
• Graphic images and videos
• Client queries and software training

Web Development & SEO Specialist

• Weekly and monthly performance reports for digital campaigns and web projects
• Designed and developed websites, UI & UX design
• Graphic images and videos
• SEO optimization
• Client queries and questions

Customer Service Executive

• Client service
• Data entry